NCPCR summons Meta India chief (representative image) NEW DELHI: The National Commission for Protection of Child Rights (NCPCR) has summoned Meta India’s managing director and country head to appear before it on Wednesday over advertisements allegedly linked to child sexual exploitation and abuse material (CSEAM) on Instagram.The commission took suo motu cognisance of a BBC Eye report and issued a notice to Meta Platforms Inc on July 3, seeking an explanation and documents.

Meta replied a week later, following which the NCPCR instituted a formal inquiry to establish the facts.Commission officials remained tight-lipped about Meta’s response.

However, officials said the inquiry would examine Meta India’s role in the appearance of the advertisements, how they cleared Instagram’s systems and why the situation arose.The scrutiny would consider the stringent provisions relating to such material under the Protection of Children from Sexual Offences Act, they added.Last week, the National Human Rights Commission issued notices to the ministry of electronics and information technology and ministry of information and broadcasting as part of its scrutiny of the alleged circulation of CSAM on Instagram.

The Commission has given the ministries two weeks to give their response.Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines NHRC member Priyank Kanoongo, whose bench issued the notices on September 2, said the inquiry was no longer limited to identifying who uploaded the objectionable content.

“It also examines the extent to which the platform’s own editorial and publishing systems participate in the generation, selection, circulation, amplification or monetisation of content,” he said.Meta had earlier said it had zero tolerance for child exploitation and had removed violating advertisements and accounts.

It also said its detection systems had led to the removal of more than 1.6 lakh suspicious accounts in India during the preceding six months.

The company denied knowingly targeting such advertisements at people displaying an inappropriate interest in children.Queries sent to Meta on NCPCR summoning its top brass did not elicit a response.Get the latest India News and Live updates.

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